In this episode, Mark explores the range of reasons why people engage with research.
He describes research in which he people who had engaged with researchers what had motivated their engagement, and these were the most common reasons people cited:
· Accessing future funding and new business opportunities
· Developing new solutions to old problems
· Increasing personal impact/influence through collaboration with researchers
· Intrinsic motivation to “make the world a better place” or a desire to learn about the issues being researched
Bear these motives in mind, and see if you can work out which of these motives apply to the people you want to work with. By tapping into their motives, and explaining clearly how working with you can achieve what they want, you are much more likely to get the level of engagement you want.
In this episode, Mark gives you a sneak peak behind the scenes of his new book, The Research Impact Handbook, and tells you how you can write a book in a week.