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Fast Track Impact

The podcast for researchers who want to be more productive and achieve real-world impacts from their research.
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Now displaying: May, 2016
May 30, 2016

In this episode, Mark explains the three most common motives for researchers to engage with the impact agenda. He then provides tips on how to translate these motives into priorities that can drive action.

May 23, 2016

In this episode, Mark walks you through seven questions that will give you a social media strategy to power your research to impact:

 

1. What do you want to achieve through social media?
 
2. Who are you trying to reach through social media and what are they interested in?
 
3. How can you move from a “lurker” to a content maker?
 
4. Who can you work with to make your use of social media more efficient and effective?
 
5. How can you make your content actionable, shareable and rewarding for those who interact with you? 
 
6. How can you monitor and evaluate your social media plan? 
 
7. How does your social media strategy contribute towards your wider impact strategy?
 
 
Download your own social media strategy template at:
www.fasttrackimpact.com/resources
May 15, 2016

In this episode, Mark interviews the brains behind @CECHR_OuD to reveal how she reached 87,000 followers in four years, currently growing at 150 followers per day, to become one of the most influential research institutional Twitter accounts in the world. 

Mark also describes six things you can do to grow your influence on social media: 

1.Have a social media strategy: know your audience, add value to them and actively promote your research
2.Focus on Twitter (and LinkedIn if you’ve got time)
3.Be credible: be professional and link to content
4.Be visual: stand out from the crowd
5.Tweet at the right time: audience time zone and engagement peak times
6.Curate your top 3 tweets and have a follow/unfollow strategy
 
The Centre of Environmental Change and Human Resilience (CECHR) is a partnership between the University of Dundee and the James Hutton Institute. Find out more about their work here: http://www.dundee.ac.uk/cechr/
May 9, 2016

In this episode Mark discusses how you can build a network of people who can empower you to have the impacts you want.

May 2, 2016

In this episode, Mark interviews Rosmarie Katrin Neumann about her work as a knowledge broker, and asks if we might all as researchers, be able to do more to act as knowledge brokers. 

Find out more about Rosi's work at http://www.fasttrackimpact.com/#!knowledge-brokerage/eazc2 or find her on Twitter at: @RosmarieKatrin https://twitter.com/RosmarieKatrin 

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