In this episode, Mark walks you through seven questions that will give you a social media strategy to power your research to impact:
1. What do you want to achieve through social media?
2. Who are you trying to reach through social media and what are they interested in?
3. How can you move from a “lurker” to a content maker?
4. Who can you work with to make your use of social media more efficient and effective?
5. How can you make your content actionable, shareable and rewarding for those who interact with you?
6. How can you monitor and evaluate your social media plan?
7. How does your social media strategy contribute towards your wider impact strategy?
Download your own social media strategy template at: