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Fast Track Impact

The podcast for researchers who want to be more productive and achieve real-world impacts from their research.
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Sep 27, 2018

This week Mark shows how you can use seven elements of powerful stories to plan for and create impacts that engage and inspire. He uses examples from The Lord of The Rings, and two impact from his own research on peatlands and research impact. The seven points are: 1) Know who you want to benefit and treat them as the “hero” and you as the “guide” in your pathway to impact; 2) identify the external and internal problems your publics and stakeholders face and care about deeply; 3) be a guide who enables your publics and stakeholders to become the hero in their own story; 4) give them a plan to engage more deeply and learn about your work and/or act on what they learn; 5) make a call to action and give people concrete opportunities to put their newfound knowledge into practice; 6) identify what your audience has at stake if they don’t solve the problem - what is the cost of inaction or failure; 7) help people visualise what success might look like for them. To download the publics/stakeholder analysis template mentioned in this episode, visit www.fasttrackimpact.com/resources

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